If you look at Europe, you have a combination of world class universities and world class companies historically building world class products, be that supplying to the US or elsewhere. What we as entrepreneurs and young startups are now benefiting from is that knowledge and those people who have worked in those industries - they’re coming on board and building the next generation of technologies.

For a lot of corporates it’s a big challenge to attract talent that is very strong in tech, that has an innovation, growth mindset. I think it’s an ongoing issue for corporates - for us it is a big priority. I think a lot of the answer is in culture, and orchestrating the kind of processes to give these types of candidates the ability to have impact, and to minimise the traffic and frustrations, obstacles and processes that are associated with big corporates. If you look at my team, my background is in startups, most of my team were in startups - so corporates are starting to attract this kind of talent.

I am really optimistic because we are running out of sectors to digitise and the market is getting very crowded which requires more niche expertise. This sort of niche expertise within specific verticals, such as industrial or logistics, is what we can grow out of Europe and build strong global players.